Up to £100 Free Bets


Up to £100 Free Bets


Hundreds of sports betting markets


Large wagering limits for high rollers

Well-established brand in the UK

Bet notifications


Live streaming


Variety of betting options can be overwhelming

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Review Summary:

William Hill was founded in 1934 and is one of the biggest bookmakers in the UK.
With the rise of online sports betting, they have also expanded their operations to the internet so punters can place their wagers online.
This detailed review will give you a clear overview on whether or not their online sportsbook services are worth your time and money.


William Hill’s branding has prominently used the color blue on their platforms and performance-wise, it was fast, fluid and functional and there’s no chance that you’ll get lost or confused thanks to the well-organized layout.
It’s a very comfortable to look and use at the same time.


Their operating company WHG (International) Limited is regulated by the British Gambling Commission with a license number of 000-039225 R-319373-001.
They are also licensed by the Gibraltar Government and regulated by the Gibraltar Gambling Commissioner with a license numbers of 034 and 042 for all other customers.
As of this writing, their licenses are validated to be active.


Bettors can place different types of bets on various sport events including Horse Racing, American Football, BAndy, Baseball, Basketball, Bowls, Boxing, Cycling, Football, Tennis, Greyhouds, Cricket, Darts, E-sports, GAA Football, GAA Hurling, Golf, Handball, Ice Hockey, Lotteries, Motor Racing, Motorbikes, Politics, Rugby League, Rugby League, Rugby Union, Snooker, TV/Specials, UFC/MMA, Volleyball and Winter Sports.

Live Betting

Live In-Play betting is available from their website or mobile application allowing you to be updated about the sporting event in real time.
They have a diversity of markets available for different sporting events and you can take advantage of all the latest information such as scores and up-to-date statistics so you can place your wagers wisely.

Sign-up Bonus

Upon signing-up for an account, you will be given the opportunity to receive their free £30 bet when you make an initial bet of £10.
Simply complete the registration process and enter the corresponding promo code to be able to enjoy this bonus.Do take note that terms and conditions apply and that qualifying bets need to be place with odds of 1.5 or higher.

Banking Options

They support the most popular banking options and this includes major credit and debit cards, Paypal, WH CashDirect, Skrill, Neteller, paysafecard, InstaDebit, UseMyFunds, PoLi, entropay, Diners Club International, Fast Bank Transfer, iDeal, abaqoos, Przelewy24, Sofort, giropay, WebMone, moneta.ru, Nordea, Euteller, eKonto, MB, teleingreso, Neosurf, eps, Trustly, comgate, sporopay, TrustPay, AstroPay, QIWI Wallent, todito Cash, Yandex Money, Bank Transfer, Bank Cheque and Western Union.

Overall, you have plethora of payment methods to choose from to fund your online betting account and the good news is that these are the most common and the most secured methods.

Cashout Time

Certain limits and processing times apply for different banking methods when it comes to withdrawals.
Cashing out the funds back to the funding source is the standard and processing times will apply.
Processing of the withdrawal request takes around 3 to 5 working days for credit and debit cards, up to 48 hours for PayPal, Neteller and Skrill (Moneybookers) and 1 to 5 days for Bank Transfers.

Brand Reputation

William Hill is one of the most recognized brands in the sports betting market especially in the UK.
They have been in the business since 1934 and have also expanded their online operations.
Given their longetivity in this industry and the majority of good reviews that they are getting from sports betting enthusiasts, it’s more than clear that they have a well established reputation.


If you’re the type of punter who also wants to wager on the go then this is possible with this online bookmaker because mobile betting is supported.
You have the option to install their mobile applications for devices that are running on popular mobile operating systems like Android and iOS.
If your device has a limited memory capacity then you can access their dedicated mobile betting portal via the web browser.

Customer Service

Asking for customer support can be immediately done by clicking on “Help” link on the upper right section of the website.
This opens the William Hill Online Help Centre from which you can choose from many options on how to get customer service assistance.
Based on our several tests, it only took less than a few seconds by average to get an agent on the line and they were able to provide us straight to the point answers.


This online sports betting site comes with a lot of extras including WHTV live streaming where you can watch free live sports.You can also and listen to their daily podcasts which come with expert analysis or access the Tip Advisor section which is very useful for getting advice from the pros on all sorts of sporting events.All in all combined, they have tons of extras which make the online betting experience more fun and interesting.

Bottom line

William Hill remains to be one of the most popular brands in the sports betting industry.

What’s more…

Their stability is no doubt unquestionable and undeterred if we base it on the majority of client reviews and feedbacks online.If you are from UK and are in search of a reputable bookmaker then William Hill is definitely still a good option.